What Is An Online Marketing Strategy?

If you run a business and you’re interested in extending your reach and spreading the word to as many potential customers as possible, ignoring social media is simply not an option. So what is an online marketing strategy? Social media is an incredibly powerful tool that has been instrumental in the success of many modern products and services. For any business that wants to promote itself to a large audience, social media is a tremendous resource.

In case you’re still thinking you can do without it, read on to see five of the reasons you should be using social media

1 The Market is Huge

It’s a well-known fact that Facebook would be the third largest country in the world were you to take every member and put them in one place. That’s an insane number of users that you can gain access to simply by signing up and starting to promote yourself. When you also consider all the other social media platforms available, they are simply too huge of an opportunity to miss.

2 It’s Conducive to ‘Virality’

If you want an idea, video, or article to ‘go viral,’ then you need to use social media. Social media’s design makes it perfectly suited to helping media to go viral as all the tools for sharing are already in place.

3 It’s Interactive

Social media isn’t just about reaching your audience; it’s also about interacting with them. Because social media lets you respond to comments, it means that you can actively engage with them and thereby build a relationship.

4 It’s Personal

Social media is also personal, and often the networks that are in place are based on real-world social networks. So when you see that someone ‘likes’ a product, that isn’t just a meaningless statistic, it is a referral from a friend or colleague who you trust.

5 It’s Targeted

When someone signs up to a given social media channel as a user, they start out by giving their personal details. These include their name, age, marital status and more. In other words, they are providing tons of information that can then be used by businesses to identify their precise target demographic. You have access to a huge tailor-made market you can tap into!

Social Media is just one component of your overall marketing strategy.

Along with social media, a good marketing strategy should also include ample high page rank backlinks, content-rich blog posts, and of course, SEO set to the right specifications on your website.

For more information simply contact us for a free Online Marketing Strategy consultation.