How Often Should Your Company Blog?

By April 21, 2015Uncategorized

How Many Blog Posts Should You Publish Every Month?

This is one of the Questions we get most often, how much should we blog? Seems like an easy question to answer so let’s try and give an easy answer.

While there are several factors that you have to consider here are some of the main points we teach in our Engagement Pro Training.

The Effect of Monthly Blog Posts on Traffic

The charts below show the impact that the number of published blog posts per month has on inbound traffic — overall, split up by company size, and then divided up by B2B and B2C companies.




As expected, we found that the more blog posts companies published per month, the more traffic they saw on their website. Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 – 4 monthly posts.

Always remember that Google rewards unique content and in addition to your Star rating, this is one factor that will push your site to the top and keep it there.

Does the Number of Total Published Blog Posts Matter?

One of the best things about business blogging is that your posts will continue working for you long after they’re published. If you’re producing relevant, valuable content, then people will find your old blog posts in search, on social media, and through links on other websites — and some of those visitors could convert into leads.

For instance, when we analyzed our own blog’s lead generation, we found that over 75% of our blog views and 90% of our blog leads came from old posts. Pretty crazy, eh? Turns out you can generate real results from old content — and the more you publish, the more old content you’ll have that’ll get you traffic and leads over time.

But don’t just take it from us. What about our 13,500+ customers? Let’s dig in to their data and see how the total number of blog posts affects traffic and leads.

The Effect of the Total Number of Blog Posts on Traffic

The charts below show the impact that the total number of published blog posts has on inbound traffic — overall, divided up by B2B and B2C companies, and split up by company size.



For our customer base, we found that the more blog posts companies published in total, the more inbound traffic they got to their website. You’ll notice the tipping point happened around 400 total blog posts: Companies that had published 401+ blog posts in total got about twice as much traffic as companies that published 301 – 400 blog posts.

Key Takeaway

Overall, companies that make a commitment to regularly publish quality content to their blogs tend to reap the biggest rewards in terms of website traffic and leads — and those results continue to pay out over time.

Source: Lindsay Kolowich | @




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